APAC Zone Channel Field Marketing Manager
Core
Drive demand and increase partner-driven pipeline by executing targeted channel marketing programs and reactivating dormant accounts for the Xcelerator portfolio.
Role type
Channel Field Marketing Manager
Builds
Partner-driven pipeline and revenue for B2B software solutions
Domain
B2B Software / Industrial Software
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Channel marketing strategy, B2B sales cycle expertise, demand generation, account-based marketing, data-driven decision making, project management, ROI analysis
Preferred skills
Inbound marketing, regional team collaboration, stakeholder influence
Technologies
None explicitly stated
Responsibilities
Align with channel sales leadership to define regional priorities and marketing impact; Execute regional channel marketing plans including partner activation and demand generation; Identify and activate high-potential opportunities including re-engagement campaigns for dormant accounts; Execute localized campaigns targeting SMBs; Partner with Global Industry planners and Zone teams to align investment priorities; Own performance tracking across the demand waterfall; Provide regional channel insights to central teams; Collaborate with Data and Content teams to optimize campaign effectiveness.
Seniority
Mid-level, hands-on IC
