Marketing Coordinator
Core
Marketing role supporting B2B SaaS go-to-market for cloud-native electrical CAD software used by global engineering teams.
Role type
Marketing Coordinator (B2B SaaS)
Builds
Digital campaigns, website content, email marketing, social media, and performance reporting for Siemens Digital Industries Software.
Domain
Industrial software / Electrical CAD / B2B SaaS
Deliverable
product features
Required skills
B2B marketing campaign planning, content creation for LinkedIn and digital channels, email marketing execution (copywriting, HTML formatting), blog content coordination, SEO collaboration, performance data consolidation, website banner and landing page updates, campaign timeline management.
Preferred skills
Familiarity with email marketing platforms, CMS tools, LinkedIn Campaign Manager, audience behavior understanding on LinkedIn, SEO principles, performance reporting, Google Ads, B2B marketing exposure.
Technologies
LinkedIn Campaign Manager, CMS tools, email marketing platforms, Google Ads.
Responsibilities
Support planning and execution of B2B marketing campaigns across email, social media, and digital channels; Create and schedule content for LinkedIn and other platforms aligned to campaign calendars; Assist with email marketing builds including copywriting and HTML formatting; Coordinate blog content production and SEO handoff; Coordinate with SEO agency on website recommendations; Pull and consolidate performance data from paid channels into monthly reporting templates; Maintain and update website banners and landing pages; Support digital and partner communications including newsletters and enablement materials; Plan and create timelines for monthly social media and seasonal sales campaigns.
Seniority
Early-career / Fresh graduate to 2 years experience
