Digital Marketing Specialist
Core
Generate leads and optimize digital marketing campaigns for mass flow and pressure instrumentation used in scientific research and industrial applications.
Role type
Digital Marketing Specialist (B2B Hardware/Scientific Instruments)
Builds
Lead generation campaigns, website content, and SEO/PPC initiatives for scientific instrumentation
Domain
Scientific instrumentation / B2B Hardware
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Lead generation strategies, email marketing, PPC management, SEO optimization, social media marketing, website content optimization, market research, customer journey mapping, data analytics, project management
Preferred skills
B2B hardware marketing experience, scientific instruments manufacturing background, AEO initiatives
Technologies
Email marketing tools, PPC channels, SEO tools, Social media platforms
Responsibilities
Develop and implement lead generation strategies via email, PPC, SEO, and social media; Analyze and optimize website content to increase conversions; Coordinate with content producers, designers, and developers; Monitor and report on digital lead generation performance; Conduct market research to understand prospects and competitors; Map customer journeys to enhance lead nurturing.
Seniority
Mid-level (2-5 years experience)
