Assistant Brand Manager - UPro Home Care
Core
Drive sustainable growth of Homecare Professional (UPro) and Surf Dishwash Retail by leading innovation, portfolio management, brand deployment, and demand creation initiatives.
Role type
Assistant Brand Manager (FMCG)
Builds
Homecare Professional (UPro) and Surf Dishwash Retail brands
Domain
FMCG / Homecare
Deliverable
product features
Required skills
brand management, innovation development, trade channel deployment, financial partnering, market analysis, portfolio management, demand generation, cross-functional collaboration, budget management
Preferred skills
experience in HORECA, SCO, or Laundry Services sectors
Technologies
6P mix, POSM
Responsibilities
Lead growth and deployment strategies for UPro and Surf Dishwash Retail; Partner with cross-functional teams to translate insights into innovation and activation plans; Drive UPro innovation agenda including market understanding and business case development; Manage Surf Dishwash portfolio growth through mix optimization and distribution expansion; Lead communication, activation, and sales engagement programs; Monitor business performance and initiative effectiveness; Drive consumer and operator demand generation across online and offline channels; Feed local market needs into regional and global innovation projects; Manage marketing budgets within agreed targets.