CRM and Loyalty Manager
Core
Design and execute CRM plans, loyalty programs, and customer engagement strategies to drive retention and lifetime value across consumer brands.
Role type
CRM & Loyalty Manager
Builds
Customer engagement strategies, loyalty programs, and personalized customer journeys
Domain
Consumer goods / Home improvement and construction / Marketing Technology
Deliverable
product features
Required skills
CRM strategy, marketing automation, Salesforce Marketing Cloud, customer data analysis, stakeholder management, campaign optimization, loyalty program design, digital technology evaluation
Preferred skills
AI-enabled marketing, process mapping, personalization, customer experience strategy
Technologies
Salesforce Marketing Cloud, Salesforce CRM platforms
Responsibilities
Define and execute CRM plans including automations and lifecycle journeys; Analyze customer engagement performance to improve campaign effectiveness; Partner with Product, Marketing, Service, and IT stakeholders; Support design and enhancement of loyalty programs; Leverage customer data to optimize journeys; Evaluate emerging technologies like AI; Lead cross-functional project working groups; Monitor CRM platform performance and ensure compliance