CRM & Loyalty-specialist
Core
Specialist consultant developing customer clubs, loyalty strategies, and future CRM methodologies for a retail client to increase customer lifetime value and retention.
Role type
Senior IC CRM & Loyalty Specialist (Consultant)
Builds
Customer club frameworks, loyalty programs, and long-term development roadmaps
Domain
Retail + Customer Experience / Loyalty
Required skills
Customer club strategy, Loyalty program design, CRM strategy, Customer data analysis, Segmentation, Email marketing, SMS marketing, App-push marketing, Customer lifetime value (CLV) modeling, Retail industry experience
Preferred skills
B2B experience
Technologies
Email platforms, SMS gateways, Push notification systems, CRM platforms
Responsibilities
Provide strategic advisory on customer clubs and loyalty programs, Contribute to the development of the customer lifecycle and personalization, Analyze customer data and conduct benchmarking, Evaluate future needs and identify opportunities for program development, Develop recommendations and specialist input for frameworks and roadmaps, Collaborate with the project manager and CRM organization
Seniority
Senior, hands-on IC