Digital Account Manager
Core
Manage key client accounts and lead end-to-end execution of digital marketing campaigns, primarily focusing on email marketing, customer loyalty, and acquisition strategies.
Role type
Senior Account Manager (Digital Marketing & Martech)
Builds
Customer loyalty and acquisition campaigns, email marketing programs, and integrated digital solutions for retail brands.
Domain
Digital Marketing, Martech, Customer Experience
Required skills
Stakeholder management, Digital marketing strategy, Martech knowledge, Project management, Campaign execution, Financial management, Relationship building, Workshop facilitation, Agile ceremonies, SOW/Contract management
Preferred skills
Experience with retail brands, Knowledge of Ogilvy One service offerings, Ability to simplify complex technical strategies
Technologies
Email marketing platforms, Martech stacks, WPP Open, Verticurl
Responsibilities
Manage multiple key client accounts and own financial/contractual aspects; Lead end-to-end execution of marketing campaigns (primarily email); Conduct discovery workshops and scope new opportunities; Manage resourcing and project timelines; Act as escalation point for client issues; Build relationships with platform partners.
Seniority
Mid-Senior, hands-on IC