Field Marketing Manager
Core
Build and run account-based field programs to convert Modal's target accounts into active customers by partnering with Sales to plan regional campaigns, host technical events, and drive pipeline.
Role type
Field Marketing Manager (Account-Based Marketing)
Builds
Account-based marketing programs, regional campaigns, and high-touch events for technical audiences
Domain
Cloud infrastructure / AI / Developer tools
Required skills
Account-based marketing (ABM), event planning and execution, sales partnership, CRM and pipeline analysis, vendor management, strategic sponsorship selection, data-driven reporting, technical audience engagement
Preferred skills
Experience in AI or developer tools, relationships with Bay Area VCs and accelerators, bridging product-led and sales-assisted growth
Technologies
CRM, marketing automation tools, intent data platforms
Responsibilities
Align field programs with sales priorities to accelerate pipeline; Develop and execute account-based programs for named accounts; Decide on industry conference sponsorships and manage execution; Plan and host high-touch 1:1 and 1:few events (executive dinners, roundtables, workshops); Track and report on program performance including meetings booked and influenced pipeline; Own VIP experience at flagship events; Build repeatable processes and playbooks
Seniority
Mid-level, hands-on IC
