Brand Manager - Kids & Fun Brands, Fixed Term Contract
Core
Lead strategic growth, integrated marketing campaigns, and innovation pipelines for iconic kids' breakfast brands (Coco Pops, Rice Bubbles, Fruit Loops) in the Australian market.
Role type
Brand Manager (FMCG/CPG)
Builds
Integrated marketing campaigns and new product propositions for kids' breakfast cereals
Domain
Fast-Moving Consumer Goods (FMCG) / Breakfast Cereals
Deliverable
product features
Required skills
Strategic brand planning, integrated campaign leadership, retail data analysis (Nielsen/Circana), cross-functional orchestration, budget management, product innovation
Preferred skills
Experience in FMCG/CPG environments, stakeholder influencing, storytelling
Technologies
Nielsen, Circana, IRI, S&OP+
Responsibilities
Develop 3-year growth plans and annual brand plans; steer marketing campaigns from brief to execution; lead innovation pipelines; analyze retail scan data and consumer research; collaborate with Sales, Category, Shopper Marketing, R&D, Supply Chain, and Finance; manage brand budgets and ROI.
Seniority
Mid-level, hands-on IC