Senior Manager, Global Influencer Marketing
Core
Build and lead a global influencer strategy from the ground up to drive virality, brand awareness, and engagement for a unified payments platform across key markets (US, UK/EU, AU, SG, HK).
Role type
Senior Manager, Global Influencer Marketing
Builds
Global creator campaigns, systems, workflows, and partnerships for a fintech platform
Domain
Fintech / Global Payments
Deliverable
product features
Required skills
influencer marketing strategy, creator relationship management, global campaign execution, contract negotiation, operational system design, stakeholder management, data-driven optimization
Preferred skills
fintech/payments/B2B SaaS experience, existing creator/agent network, building programs from scratch, performance analytics
Technologies
YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters
Responsibilities
Define global influencer roadmap across multiple platforms; architect multi-layered creator campaigns for major announcements; design systems for creator sourcing, contracting, and reporting; manage relationships with top-tier influencers and agents; define success metrics and optimize campaigns; partner with Brand, Product, PR, and Regional teams
Seniority
Senior Manager, hands-on leadership
