Senior Influencer Manager (AU)
Core
Architecting end-to-end influencer strategies and managing talent discovery for major global brands across TikTok, Instagram, and emerging platforms in Australia.
Role type
Senior Influencer Manager
Builds
Culturally relevant, high-impact social campaigns and integrated campaign frameworks for global brands.
Domain
Digital marketing / Influencer marketing / Australian advertising landscape
Deliverable
product features
Required skills
Influencer marketing strategy, talent discovery and vetting, commercial negotiation, contract management, digital platform mechanics, client relationship management, team mentorship
Preferred skills
Creator or KOL background, hands-on production experience, community management experience
Technologies
TikTok, Instagram, emerging social platforms
Responsibilities
Architect end-to-end influencer strategies; Command the talent discovery lifecycle; Lead and negotiate high-value commercial terms and contracts; Build and scale platform-specific shooting guides and content principles; Collaborate with cross-functional leads to establish integrated campaign frameworks; Champion and elevate the output of junior talent; Drive growth by identifying client business gaps and selling incremental influencer activations; Act as the primary strategic voice and escalation point for senior clients.
Seniority
Senior, hands-on IC with leadership responsibilities