Senior Lifecycle Growth Manager
Core
Own and optimize end-to-end lifecycle experiences to accelerate onboarding, increase activation, and drive revenue expansion using analytical rigor and AI-native execution.
Role type
Senior Lifecycle Growth Manager (Individual Contributor)
Builds
Signal-based triggered campaigns, retention strategies, and churn-prevention initiatives across email, in-app, and engagement channels.
Domain
B2B SaaS / Customer Lifecycle Marketing / Ecommerce
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle marketing strategy, CRM platform ownership, retention and churn prevention, product usage data analysis, stakeholder alignment, strategic product-marketing mindset
Preferred skills
Self-serve and sales-assisted lifecycle path experience, ecommerce background (Shopify, Klaviyo), monetization lever expertise (usage-based pricing, expansion triggers)
Technologies
Customer.io, Braze, Iterable, Candu, Guideflow, PromptLayer, Vitally, Hubspot, Hightouch, Segment, Zapier, Cargo, dbt
Responsibilities
Design and launch signal-based triggered campaigns; Build and own a dedicated retention and churn-prevention strategy; Partner with Product, CS, and Enablement teams; Work with Marketing Operations to build technical infrastructure; Drive alignment across multiple stakeholders; Audit and improve existing lifecycle processes
Seniority
Senior, hands-on IC