Global CRM Communications Specialist
Core
Shape and deliver customer communications to engage, grow, and retain the global member community for Penfolds and CellarDoor.Co.
Role type
Global CRM Communications Specialist
Builds
Personalized customer journeys across email, SMS, social, and automated channels
Domain
Luxury wine industry + Customer Relationship Management (CRM)
Deliverable
product features
Required skills
CRM strategy, customer segmentation, lifecycle marketing, data-driven campaign execution, stakeholder management, written communication
Preferred skills
Platform migration experience, luxury brand knowledge
Technologies
Salesforce, Shopify, Klaviyo, Yotpo
Responsibilities
Manage global CRM communications calendar, execute multi-channel campaigns, drive customer acquisition, monitor engagement performance, optimize customer journeys, develop audience segmentation strategies, partner with cross-functional teams
Seniority
Mid-level, hands-on IC
