Future Student Communications Coordinator
Core
Build, code, test, and deliver responsive email campaigns and automated communications for prospective students across the future student journey using Salesforce Marketing Cloud.
Role type
Marketing Automation Engineer (Email & Customer Journey)
Builds
Automated email journeys, EDMs, and triggered communications for student recruitment
Domain
Higher Education / Marketing Technology
Required skills
HTML email coding, Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio), SQL, AMPscript, CSS, media queries, audience segmentation, troubleshooting rendering issues
Preferred skills
Salesforce Lightning experience, Salesforce Marketing Cloud Email Specialist certification, dark-mode coding, front-end development
Technologies
Salesforce Marketing Cloud, SQL, AMPscript, Journey Builder, Email Studio, Mobile Studio, Automation Studio
Responsibilities
Create and deploy responsive EDMs and automated communications; manage campaigns and automation within Salesforce Marketing Cloud; use SQL and data extensions for audience segmentation; troubleshoot rendering and coding issues; analyze campaign performance and optimize content/design; provide strategic advice on marketing automation best practices
Seniority
Mid-level, hands-on IC
