Partnership Marketing Manager
Core
Develop strategy and execute campaigns to drive broker engagement and convert passive brokers into active users for a non-bank lender.
Role type
B2B partnerships marketing manager
Builds
Co-branded campaigns, broker-facing initiatives, and digital assets for property equity lending
Domain
Fintech / Property Finance
Deliverable
product features
Required skills
B2B marketing strategy, campaign execution, CRM management, email marketing, stakeholder collaboration, competitor intelligence analysis
Preferred skills
Experience in regulated financial services, portfolio of B2B writing
Technologies
HubSpot, CRM
Responsibilities
Plan and execute partner campaigns and co-marketing initiatives; Build co-branded campaigns with aggregator and industry partners; Lead broker-facing initiatives including product guides and thought leadership; Own broker communications end to end through CRM; Deliver partner events and trade activity; Manage partner and broker collateral; Track partner campaign performance via CRM data
Seniority
Mid-level, hands-on IC