Sales and Marketing Executive
Core
Drive digital transformation for a manufacturing group by converting existing B2B customers to an online ordering platform through a hybrid sales and marketing approach.
Role type
Sales and Marketing Executive (Hybrid SDR/Marketer)
Builds
Digital ordering platform adoption and customer growth campaigns
Domain
Manufacturing / B2B Sales / Digital Transformation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Outbound calling, email marketing campaign creation, customer onboarding, commercial growth strategy, CRM management, data-driven prioritization
Preferred skills
Experience with Klaviyo, Mailchimp, or HubSpot, consultative B2B sales background
Technologies
Klaviyo, Mailchimp, HubSpot, online quoting tool
Responsibilities
Run proactive outbound call cycles to existing customer portfolio, build and execute segmented email marketing campaigns, onboard customers to the online ordering platform, service non-digital customers via phone, reignite dormant accounts, report on adoption metrics
Seniority
Mid-level, hands-on IC