Field Marketing Manager, Conferences & Trade Shows
Core
Lead the end-to-end planning and execution of conferences, trade shows, and field marketing programs to build brand awareness, strengthen relationships, and accelerate sales pipeline.
Role type
Senior Field Marketing Manager (Conferences & Trade Shows)
Builds
Conference and trade show experiences, sponsor activations, and lead generation programs
Domain
B2B SaaS / Professional Services (Audit & Accounting)
Deliverable
product features
Required skills
Event lifecycle management, budget management, vendor and agency management, project management, CRM and marketing automation proficiency, sales alignment, ROI analysis
Preferred skills
B2B SaaS or professional services experience, executive event development, national/international portfolio management, Monday.com/HubSpot proficiency
Technologies
Monday.com, HubSpot, Claude
Responsibilities
Define event strategy and objectives, manage logistics (booths, vendors, travel, staffing), lead booth strategy and experience design, partner with Sales and Marketing teams, capture and route event leads, measure performance against KPIs, manage the annual event calendar
Seniority
Mid-Senior, hands-on IC
