Event Marketing Manager
Core
Strategic planning and execution of high-impact live events, trade shows, and experiential activations to drive measurable marketing results.
Role type
Senior Event Marketing Manager
Builds
Tier 1 corporate trade shows, owned Procore events, and experiential activations
Domain
B2B SaaS marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
End-to-end event planning and execution, trade show management, process building and scaling, event technology proficiency, budget development and reconciliation, vendor negotiation, cross-functional partnership, data-driven ROI analysis
Preferred skills
B2B SaaS experience, experience with Cvent/icapture tools
Technologies
Cvent, icapture
Responsibilities
Lead end-to-end planning and execution of tier 1 corporate trade shows and owned event experiences; Build and refine repeatable event management processes to scale operations; Manage event communications, landing pages, and attendee journeys; Partner with product marketing, sales, and enablement teams on pre-event campaigns and registration tracking; Articulate brand vision to internal teams and third-party vendors; Manage comprehensive budget development, forecasting, and reconciliation; Conduct post-event evaluations to assess success metrics and analyze ROI
Seniority
Senior, hands-on IC