Lifecycle Marketing Manager
Core
Lead the development and execution of consumer lifecycle marketing strategies to strengthen engagement, conversion, and long-term customer value across acquisition, onboarding, retention, and re-engagement.
Role type
Lifecycle Marketing Manager
Builds
Scalable, data-driven marketing journeys and automated customer experiences
Domain
B2C Marketing / Customer Lifecycle Management
Required skills
Lifecycle marketing strategy, CRM management, email marketing, personalization, marketing automation, audience segmentation, A/B testing, data analysis, cross-functional collaboration
Preferred skills
International market experience, emerging marketing technologies (AI), familiarity with Sailthru/Microsoft Dynamics/Google Analytics
Technologies
CRM, Email Marketing Platforms, Marketing Automation Tools, Google Analytics, Sailthru, Microsoft Dynamics
Responsibilities
Build and optimize lifecycle marketing strategies and customer journeys; Develop audience segmentation and triggered communications; Manage email campaign calendars and workflows; Establish testing and optimization programs; Collaborate with Revenue Operations and Technology teams; Adapt strategies for international markets; Analyze campaign and web analytics to improve performance.
Seniority
Mid-Senior, hands-on IC