Manager, Marketing Planning & Strategy
Core
Strategic management of marketing investments across multiple channels, countries, and brands to maximize ROAS and drive long-term growth for a B2B software marketplace.
Role type
Manager, Marketing Planning & Strategy
Builds
Marketing programs for acquisition, retention, and brand efforts across the G2 ecosystem (software reviews and insights platform).
Domain
B2B SaaS / Software Marketplace / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic budgeting and planning, ROAS optimization, media mix modeling, lifecycle strategy (acquisition/retention), advanced Excel modeling, business intelligence tooling, executive-level storytelling, cross-functional collaboration.
Preferred skills
SQL, Python, AI tool adoption, attribution modeling, P&L tracking.
Technologies
BI tools, web analytics platforms, forecasting tools, reporting/dashboarding tools, AI tools.
Responsibilities
Own end-to-end strategic planning and budgeting processes; develop executive performance readouts and presentations; optimize spend allocation across channels and brands; define actionable insights on performance trends; lead marketing learning agenda and experimentation initiatives; establish requirements for advanced reporting dashboards.
Seniority
Manager, hands-on IC with strategic influence