Creative Strategist (Performance Studio)
Core
Connect media, audience intelligence, creative strategy, and performance data to drive smarter creative decisions and build a new Performance Business Unit from 0 to 1.
Role type
Senior Creative Strategist (Performance Studio)
Builds
Performance Business Unit capabilities, creative learning agendas, and reusable frameworks for creative teams.
Domain
Digital media, performance marketing, creative strategy
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media strategy, audience intelligence, paid social/digital media expertise, performance metrics analysis, creative hypothesis generation, AI-assisted tools, stakeholder management, ambiguity navigation
Preferred skills
Experience in media agency or integrated agency, building new capabilities from scratch
Technologies
AI-assisted tools for research and analysis
Responsibilities
Translate business goals into creative hypotheses and testing plans; Partner with media teams on channel strategy and optimization; Build creative learning agendas; Analyze creative performance across channels; Translate data into actionable recommendations for creative teams; Lead performance reviews with clients and partners; Pitch Performance Business Unit solutions to clients; Connect performance signals with brand strategy; Build reusable frameworks for creative learnings; Partner with Product and AI teams to automate analysis.
Seniority
Senior, hands-on IC with 0-1 build responsibility
