Director of Consumer Marketing
Core
Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels; plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis.
Role type
Director of Consumer Marketing
Builds
Consumer marketing campaigns, lifecycle/email marketing programs, and go-to-market strategies for new features
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Multi-channel campaign planning and execution, lifecycle marketing strategy, data-driven engagement optimization, cross-functional collaboration, written copywriting, analytical reporting
Preferred skills
Direct mail/offline channel expertise, white-label or B2B2C marketing experience, AI and modern marketing tools proficiency
Technologies
AI tools, modern marketing platforms
Responsibilities
Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels; Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis; Partner with Product on go-to-market for new features and product marketing initiatives; Build and manage lifecycle/email marketing programs; Develop and test offline tactics as part of an integrated engagement strategy; Segment and target end users based on behavior, product usage, and lifecycle stage; Report regularly to the CMO on campaign performance, engagement metrics, and program impact; Continuously test, measure, and optimize tactics to improve engagement and retention outcomes; Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements
Seniority
Director, strategic leadership & execution