Corporate Marketing Manager
Core
Lead cross-functional corporate marketing initiatives to align brand, product, and revenue objectives through integrated campaigns, events, and thought leadership.
Role type
Senior IC corporate marketing manager (B2B SaaS)
Builds
Integrated marketing programs, executive experiences, and strategic campaigns for Mural's corporate narrative and pipeline acceleration.
Domain
B2B SaaS / Corporate Marketing
Deliverable
product features
Required skills
B2B go-to-market strategy, cross-functional campaign leadership, project management, analytical mindset, ABM, executive engagement, content strategy, event management, vendor management, KPI definition, stakeholder communication
Preferred skills
Experience in high-growth SaaS environments, familiarity with marketing automation and CRM platforms
Technologies
Marketing automation, CRM, analytics platforms
Responsibilities
Develop programs for strategic account engagement and pipeline acceleration; support event marketing for executive experiences and account-based initiatives; partner with Product Marketing on launches and announcements; align initiatives with revenue objectives; execute integrated campaigns across owned, earned, paid, and event channels; measure and optimize campaign performance; support executive visibility through thought leadership; coordinate event messaging and post-event engagement; manage multiple cross-functional initiatives; partner with external agencies; define and track KPIs; analyze results and communicate insights.
Seniority
Mid-level, hands-on IC
