Field & Channel Marketing Manager
Core
Design and execute field marketing playbooks, event calendars, and go-to-market programs for strategic verticals (Restaurant, Financial Institution) to grow enterprise pipeline and deepen account penetration.
Role type
Senior Field & Channel Marketing Manager (Strategic Portfolio Lead)
Builds
Event playbooks, ROI frameworks, vendor/partner management systems, and GTM programs for specific verticals.
Domain
B2B SaaS / Video Security / Physical Security
Deliverable
product features
Required skills
B2B field/event marketing strategy, portfolio management, ROI analysis, vendor/partner relationship management, GTM program design, stakeholder alignment, process improvement, mentoring.
Preferred skills
Experience in Restaurant or Financial Institution verticals, familiarity with event management platforms (Cvent, Splash) and marketing automation (Salesforce, HubSpot), Account-Based Marketing (ABM) concepts, high-growth SaaS environment experience.
Technologies
Salesforce, HubSpot, Cvent, Splash
Responsibilities
Own the end-to-end event calendar and strategy across a region or channel; Build and execute focused GTM event programs for strategic verticals; Evaluate ROI across the event portfolio and reallocate budget; Manage a portfolio of vendor and partner relationships; Build systems, templates, and playbooks for the broader team; Coach and mentor junior marketers on stakeholder management and event execution.
Seniority
Senior, hands-on IC with mentorship responsibilities
