Scaled Programs Lead, SMB Ads
Core
Design and scale global programs to recruit, educate, and enable SMB-focused agencies and partners to adopt OpenAI's advertising solutions.
Role type
Senior Program Lead (Growth & Partnerships)
Builds
Global partner recruitment campaigns, education/certification programs, co-marketing initiatives, and partner enablement toolkits.
Domain
Digital Advertising / SMB Growth / Partner Ecosystems
Deliverable
product features
Required skills
Program strategy & segmentation, partner recruitment & activation, co-marketing program design, education & certification development, cross-functional leadership, global program scaling, team building, pilot design & measurement.
Preferred skills
Digital advertising platform experience, SMB agency program management, partner tier/incentive design, program economics & experimentation, global market adaptation.
Responsibilities
Define global program strategy for SMB agencies; build awareness and recruit qualified participants; segment agencies by capabilities and needs; develop education, training, and certification content; launch repeatable co-marketing programs and toolkits; pilot and scale programs based on impact metrics; lead cross-functional delivery and build global operating capabilities.
Seniority
Senior, hands-on IC with team leadership
