Customer Marketing Manager
Core
Drive household customer engagement and repeat job posting through lifecycle marketing programs and personalization.
Role type
Customer Marketing Manager (Lifecycle & Personalization)
Builds
Household lifecycle programs, email/web/app push campaigns, and growth experiments for hipages platform.
Domain
Home improvement / PropTech / SaaS platform
Deliverable
product features | dashboards & analysis
Required skills
lifecycle marketing, customer data analysis, A/B testing, martech execution, cross-functional collaboration, copywriting, AI tool usage
Preferred skills
SaaS/subscription business experience, experience with Braze/Salesforce/HubSpot
Technologies
Braze, Salesforce Marketing Cloud, HubSpot
Responsibilities
Define and prioritize commercial initiatives for households; design and refine lifecycle programs via structured testing; leverage customer data and behavioral signals to identify growth opportunities; execute personalization campaigns across Braze channels; plan, run, and evaluate growth experiments; draft marketing copy and iterate with the copywriting team.
Seniority
Mid-Senior, hands-on IC
