Senior Director, Marketing Operations
Core
Strategic leader of Delinea's top-of-funnel engine, accountable for turning marketing investment into measurable, forecastable pipeline.
Role type
Senior Director, Marketing Operations (Top-of-Funnel)
Builds
Demand generation pipeline, lead-to-opportunity processes, executive funnel reporting, and data governance frameworks.
Domain
B2B SaaS / Identity Security / Marketing Operations
Required skills
Top-of-funnel strategy, funnel economics modeling, marketing automation (Marketo/HubSpot/Eloqua), CRM integration (Salesforce), lead scoring & routing, forecasting, executive reporting, team leadership (directors/managers), data governance.
Preferred skills
AI implementation for productivity, IPO/public company scaling experience, MBA.
Technologies
Marketo, HubSpot, Eloqua, Salesforce, AI tools.
Responsibilities
Set top-of-funnel strategy and targets; own annual/quarterly marketing planning rhythm; design and optimize lead-to-opportunity process; define MQL/SQL definitions and SLAs; own funnel inspection cadences and executive/board reporting; manage Director of Top-of-Funnel Operations and near-shore data team; establish data governance standards.
Seniority
Senior Director, strategic leadership with hands-on operational execution.