Product Marketing Manager
Core
Own end-to-end launch GTM, marketing site strategy, and CRM/lifecycle marketing to drive user activation and retention for an AI-native patient financial OS.
Role type
Senior Product Marketing Manager (GTM & Lifecycle)
Builds
Launch narratives, landing pages, onboarding flows, and lifecycle campaigns for a consumer healthcare product.
Domain
Healthcare / Fintech / AI
Deliverable
product features
Required skills
Product marketing ownership, launch GTM strategy, landing page optimization, CRM/lifecycle marketing, cross-functional collaboration, narrative translation, metric definition
Preferred skills
Healthcare/insurance/fintech domain knowledge, seed-stage startup experience, AI product marketing, conversion testing
Technologies
Customer.io
Responsibilities
Own launch GTM end-to-end including positioning and cross-functional coordination; Own the LP/marketing site strategy and conversion optimization; Own CRM and lifecycle marketing including onboarding and retention sequences; Partner with Product/Engineering on launch calendars; Translate product capabilities into consumer-facing narratives; Build repeatable playbooks for launches and campaigns; Define and track key metrics for site conversion and activation.