Growth Marketing Manager, Paid Social
Core
Own end-to-end paid social programs (LinkedIn, Meta, X, emerging platforms) to scale Decagon's international demand generation, specifically launching and growing the EMEA motion.
Role type
Growth Marketing Manager (Paid Social)
Builds
Paid social campaigns, ABM assets, landing pages, and email workflows for EMEA markets
Domain
B2B SaaS / Conversational AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, budget management, cross-functional alignment, attribution modeling, experimental design, regional market adaptation
Preferred skills
Audience building tools (Clay), greenfield program launch, European language proficiency, emerging channel expertise
Technologies
LinkedIn, Meta, X, Reddit, TikTok, Clay
Responsibilities
Manage full-cycle paid social campaigns from creative brief to reporting; Scale paid social spend and operations in EMEA; Align marketing budget with regional sales pipeline; Build attribution models connecting spend to revenue; Design and systematize structured experiments; Support adjacent demand gen initiatives (ABM, email)
Seniority
Mid-Senior, hands-on IC