Demand Generation Marketing Lead APAC - Legal Tech/AI
Core
Lead end-to-end demand generation strategy and execution across APAC for a legal tech/AI firm, driving pipeline and revenue growth through full-funnel campaigns, partner programs, and events.
Role type
Senior IC Demand Generation Marketing Lead (Regional)
Builds
Regional demand generation plans, full-funnel campaigns, partner co-marketing programs, and event calendars for APAC markets.
Domain
Legal Technology / AI / SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, full-funnel campaign management, multi-market localization (ANZ, Singapore, HK, Japan), budget management, agency leadership, partner ecosystem management, event planning, sales alignment, regulatory compliance knowledge (privacy laws), content strategy, data-driven optimization
Preferred skills
Legal tech or regulated industry experience, SaaS marketing to SMB and enterprise, hands-on tool proficiency (Salesforce, Marketo, Power BI, ON24, WordPress, Canva, Gong, Asana)
Technologies
Salesforce, Marketo, Power BI, ON24, WordPress, Canva, Gong, Asana
Responsibilities
Build and execute APAC demand generation plans against pipeline targets; manage regional marketing budget allocation and reconciliation; design and run full-funnel campaigns across countries and segments; lead regional partner co-marketing programs and events; adapt global brand and messaging for local APAC audiences; manage relationships with regional legal media and industry bodies; coach sales teams on demand generation and pipeline management; contribute to international marketing planning and new market assessments.
Seniority
Senior, hands-on IC with regional ownership