General Manager - Customer & Digital
Core
Lead customer growth and digital commerce agenda by integrating eCommerce, CRM, loyalty, performance marketing, and customer service for three Australian retail brands.
Role type
General Manager, Customer & Digital
Builds
eCommerce channels, CRM/lifecycle marketing programs, AI-enabled customer experiences, omnichannel capabilities
Domain
Retail / Digital Commerce / Customer Experience
Deliverable
product features
Required skills
eCommerce strategy, CRM management, performance marketing, AI and personalization, agentic commerce, customer service strategy, team leadership, commercial analytics
Preferred skills
Experience with GAZMAN, Cable, or Perri Cutten brands, AI-enabled customer service, answer engine optimization
Technologies
eCommerce platforms, CRM systems, paid search, paid social, SEO, retail media, AI tools
Responsibilities
Own customer strategy (acquisition, retention, lifetime value), lead CRM and loyalty across brands, drive eCommerce commercial performance, own performance marketing strategy, partner with CTO on AI initiatives, lead customer service strategy, build high-performing team
Seniority
Executive, hands-on leader