CVM Product Manager
Core
Manage and optimize customer value initiatives across specific product lines by translating customer insights into actionable product strategies to drive engagement, retention, and profitability.
Role type
CVM Product Manager
Builds
CVM campaigns (upsell, cross-sell, retention, win-back, loyalty) and product enhancements
Domain
Energy industry + Customer Value Management
Deliverable
product features
Required skills
Customer segmentation, lifecycle management, KPI monitoring, customer behavior analysis, campaign performance analysis, cross-functional collaboration, data-to-insight translation, real-time automated solution adoption, AI-driven personalization strategy development
Preferred skills
MSc in Marketing/Business/Data Science
Technologies
Python, SPSS Modeler, SQL, Power BI, Microsoft Fabric, Salesforce
Responsibilities
Design and manage targeted CVM campaigns; Implement product-level customer segmentation and lifecycle initiatives; Monitor and report on CVM KPIs and campaign performance metrics; Analyze customer behavior, usage patterns, and profitability to identify opportunities for value creation; Collaborate with sales, digital, CX and product teams to enhance customer engagement; Support the adoption of real-time automated solutions for campaign execution; Contribute to the development of AI-driven personalization strategies; Translate complex data into actionable insights.
Seniority
Mid-level, hands-on IC