Sr. Director Media Planning
Core
Lead the development of integrated, performance-driven media strategies for complex B2B clients, connecting brand awareness, demand generation, and measurable business outcomes across digital and offline channels.
Role type
Sr. Director, Media Planning (Strategic Leadership)
Builds
Cross-channel media plans and cohesive brand-to-demand programs for enterprise clients
Domain
B2B Marketing / Media Planning
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Integrated media strategy, cross-channel planning (programmatic, CTV, OOH, broadcast), B2B client management, team leadership and coaching, vendor negotiation, performance analysis, strategic presentation to executives
Preferred skills
Familiarity with media planning platforms (Bionic, Campaign Manager 360, The Trade Desk, DV360, 6sense, Demandbase)
Technologies
Bionic, Campaign Manager 360, The Trade Desk, Display & Video 360, 6sense, Demandbase
Responsibilities
Lead development of integrated media strategies for complex B2B clients; Develop cross-channel media plans spanning programmatic, direct publisher buys, trade media, digital display, video, OOH, CTV, and broadcast; Define channel roles across the buyer journey; Lead, coach, and develop media planners and buyers; Partner with activation specialists to translate plans into execution; Analyze performance data and market intelligence to identify optimization opportunities; Collaborate with Demand Strategy, Creative, Analytics, and Client Success teams; Develop and improve media planning frameworks, tools, and processes; Evaluate emerging media channels and technologies; Build relationships with media partners and vendors; Lead vendor evaluations and negotiations; Present strategies and insights to senior client stakeholders
Seniority
Senior, hands-on IC with leadership responsibilities