Director, Communications Planning
Core
Senior strategic leader owning the communications planning discipline, bridging brand positioning to channel execution for industry-leading clients.
Role type
Director, Communications Planning (Senior IC)
Builds
Integrated communications strategies, audience-first frameworks, and creative briefs for full-funnel media campaigns.
Domain
Digital marketing, media strategy, and brand communications
Deliverable
product features
Required skills
Strategic communications planning, audience segmentation, consumer journey mapping, channel role definition, creative brief writing, client advisory, team leadership, new business pitching, AI tool proficiency
Preferred skills
Experience with GWI, MRI-Simmons, Nielsen, Comscore, and emerging media trends
Technologies
GWI, MRI-Simmons, Nielsen, Comscore
Responsibilities
Lead communications planning across assigned accounts; Translate brand briefs into integrated frameworks; Write and develop creative briefs; Serve as senior strategic partner to clients; Lead integrated planning across paid, owned, and earned media; Partner with discipline leads for full-funnel alignment; Drive new business efforts; Oversee audience analysis and competitive intelligence; Lead and mentor a team of planners; Champion measurement and learning agendas; Stay ahead of emerging media trends; Represent agency capabilities in the market
Seniority
Director, hands-on IC with leadership responsibilities
