Product Marketing Lead
Core
Define product positioning, messaging, and go-to-market strategy to enable sales and drive conversion for a B2B SaaS platform for immersive digital publishing.
Role type
Senior Product Marketing Lead (B2B SaaS)
Builds
Product-led and sales-assisted go-to-market strategy for immersive feature stories platform
Domain
Digital publishing / B2B SaaS
Deliverable
product features | dashboards & analysis
Required skills
B2B SaaS product marketing, go-to-market strategy, pricing and packaging strategy, sales enablement, market segmentation, competitive positioning, launch management, stakeholder alignment
Preferred skills
Experience influencing monetization decisions, visual storytelling
Technologies
None explicitly listed
Responsibilities
Shape product positioning, segmentation, and core value propositions; Develop buyer insights and competitive landscape analysis; Inform pricing, packaging, and monetization decisions; Define use cases, messaging frameworks, and proof points; Create sales enablement materials (decks, one-pagers, objection-handling tools); Lead product and feature launches end-to-end; Ensure consistent messaging across all customer touchpoints; Collaborate with Product and Design on feature framing; Feed market insight back into product roadmap
Seniority
Senior, high-impact IC with strategic influence