Data Analyst - Marketing (w/m/d)
Core
Analyze marketing, campaign, and customer data to derive actionable recommendations and optimize performance across the customer journey.
Role type
Data Analyst (Marketing)
Builds
Dashboards, reports, KPI systems, and A/B test frameworks for marketing teams.
Domain
Renewable energy / Solar / Decentralized energy systems
Deliverable
dashboards & analysis
Required skills
Data analysis, dashboard development, KPI tracking, trend identification, A/B testing, performance marketing analysis, data quality management
Preferred skills
Experience in fast-growing companies or consulting, creativity, stakeholder communication, proactive problem solving
Technologies
SEA, SEO, Social Media, E-Mail Marketing, Affiliate Marketing
Responsibilities
Analyze marketing and campaign data to derive actionable insights; Develop and maintain dashboards, reports, and KPI systems; Identify trends and optimization opportunities along the customer journey; Support analysis of performance marketing channels (SEA, SEO, Social Media, Email, Affiliate); Conduct ad-hoc analyses and present results to stakeholders; Support planning, execution, and evaluation of A/B tests; Ensure data quality and continuously improve analysis processes.
Seniority
Junior to Mid-level, hands-on IC