Senior ANZ Campaign Manager
Core
Lead campaign strategy and execution for Procore's APAC business, driving new logo acquisition and expansion of the installed base to generate revenue.
Role type
Senior IC B2B SaaS Campaign Marketing Manager
Builds
Full-funnel marketing campaigns (paid media, digital, email, webinars, outbound) and expansion programs for existing customers
Domain
Construction Technology (SaaS)
Required skills
B2B SaaS marketing, campaign strategy, demand generation, pipeline analytics, ARR management, paid media, digital marketing, email marketing, outbound sales enablement, cross-sell strategies, Salesforce, Marketo, LinkedIn Ads, Google Ads, Tableau, AI agents and workflows
Preferred skills
RevOps collaboration, field event activation, structured experimentation, ROI reporting, privacy and consent compliance
Technologies
Salesforce, Marketo, Outreach, LinkedIn Ads, Google Ads, Tableau, AI platforms
Responsibilities
Identify market opportunities using TAM and pipeline analytics; own new logo and expansion pipeline targets; plan and execute full-funnel campaigns; run expansion and cross-sell programs; partner with Sales and SEs on coordinated plays; adapt global campaigns for local markets; run structured experiments and document playbooks; lead AI-driven agent and workflow development
Seniority
Senior, hands-on IC
