Senior ANZ Campaign Manager
Core
Lead campaign strategy and execution for Procore's APAC business, driving new logo acquisition and expansion of the installed base to generate revenue.
Role type
Senior B2B SaaS Campaign Marketing Manager
Builds
Full-funnel marketing campaigns, demand generation plays, and expansion programs for construction software
Domain
Construction Technology (SaaS)
Deliverable
production ML models
Required skills
B2B SaaS campaign strategy, demand generation, pipeline analytics, paid media management, cross-sell lifecycle programs, Salesforce, Marketo, LinkedIn Ads, Google Ads, Tableau, AI agent/workflow building
Preferred skills
RevOps collaboration, structured experimentation, regional market adaptation
Responsibilities
Identify market opportunities using TAM and pipeline analytics; own new logo and expansion ARR targets; plan and run full-funnel campaigns across paid media, digital, email, and webinars; execute expansion and cross-sell campaigns for existing customers; partner with Sales and SEs on coordinated lead generation plays; adapt global campaigns for local APAC markets; build AI agents and workflows for campaign analysis and localization.
Seniority
Senior, hands-on IC
