Senior Product Marketing Manager, Supplier
Core
Define go-to-market strategy, positioning, and messaging for new distributor products from scratch, working with product and sales to launch solutions for wholesale distributors.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
New product positioning, launch programs, sales playbooks, and early customer proof for distributor-facing software.
Domain
B2B SaaS / Wholesale Distribution / Construction Supply
Deliverable
product features
Required skills
Product marketing strategy, customer discovery, positioning and messaging, pricing and packaging, launch planning, sales enablement, competitive analysis, cross-functional leadership
Preferred skills
Wholesale distribution experience, electrical or plumbing supply industry knowledge, construction sector familiarity
Technologies
ERPs, ecommerce platforms
Responsibilities
Conduct customer discovery with distributor owners and staff; define ideal customer profiles; write positioning and messaging from scratch; shape pricing and packaging; plan and run beta/early-access launches; partner with sales on playbooks and demos; generate case studies and success metrics; map competitive landscape; build industry presence through partnerships.
Seniority
Senior, hands-on IC
