Senior Growth Marketing Manager, Reverse Mortgage
Core
Lead and manage growth marketing initiatives for Equitable Bank's reverse mortgage business, focusing on direct-to-consumer acquisition and lead generation.
Role type
Senior Growth Marketing Manager (Financial Services)
Builds
Direct-to-consumer marketing campaigns, lead nurture programs, website improvements, and referral partnerships for reverse mortgage products.
Domain
Financial Services / Reverse Mortgages
Deliverable
product features
Required skills
Growth marketing strategy, paid and non-paid channel management, lead generation, funnel optimization, website design and development, content strategy for 55+ consumers, partnership development, data analysis, A/B testing, project management.
Preferred skills
Financial Services marketing experience, experience with broker marketing support.
Technologies
CRM, web reporting platforms, analytics tools, direct mail systems.
Responsibilities
Define growth marketing strategy with emphasis on paid/non-paid channels and partnerships; improve conversion funnel metrics through experimentation; lead website design and development for landing pages and calculators; strategize and establish lead nurture campaigns; develop educational content strategies for 55+ consumers; establish new referral sources and partners; translate performance data into strategic recommendations; monitor acquisition and conversion metrics; partner with performance marketing and analytics teams; identify industry trends and competitive activity.
Seniority
Senior, hands-on IC