Director, Marketing
Core
Own the entire marketing function (strategy, roadmap, budget, agencies, team) for a virtual-first specialty care company serving patients with neurodegenerative diseases.
Role type
Director, Marketing (Head of Marketing)
Builds
Brand identity, website, paid acquisition campaigns, caregiver outreach programs, and B2B/B2B2C partner communications.
Domain
Healthcare / Life Sciences / Neurodegenerative Diseases
Deliverable
product features
Required skills
Full-stack marketing (brand, performance, lifecycle, web), paid acquisition management, agency leadership, cross-functional communication, data fluency (Mixpanel, attribution), startup pace adaptation.
Preferred skills
Marketing to older adults/caregivers, offline/emerging channels (direct mail, CTV), clinical/regulatory content review, patient advocacy relationships.
Technologies
Mixpanel
Responsibilities
Set marketing strategy and roadmap; direct performance agency for paid search/social; launch and manage brand/website; drive caregiver-first growth and outreach; build trusted measurement dashboards; manage internal marketing team and freelancers; ensure medical accuracy and compliance; develop B2B/B2B2C partner communications.
Seniority
Director, hands-on IC
