Marketing Manager
Core
Develop and execute strategic marketing initiatives to enhance brand presence, attract new patients, and promote high-quality health services for a multi-specialty medical institution.
Role type
Marketing Manager (Healthcare)
Builds
Brand awareness campaigns, patient acquisition programs, community outreach events, and digital marketing channels.
Domain
Healthcare / Medical Services
Deliverable
product features
Required skills
Strategic marketing planning, market research and analytics, campaign execution, digital marketing (SEO, email, social media), budget management, team leadership, stakeholder collaboration
Preferred skills
Healthcare industry experience, innovation in time-to-market initiatives, MBA, professional marketing certifications
Technologies
SEO, email marketing platforms, social media management tools, website management systems
Responsibilities
Develop comprehensive marketing plans aligned with organizational goals; conduct market research to identify trends and patient needs; execute campaigns highlighting specific service lines; manage digital and traditional marketing channels; organize community health events and partnerships; supervise marketing team members and mentor staff; manage marketing budgets and monitor expenses.
Seniority
Mid-Senior, hands-on IC with team leadership