Paid Media Specialist
Core
Own day-to-day paid social performance across Meta, Pinterest, and TikTok to drive customer acquisition and revenue growth for a global fashion ecommerce business.
Role type
Paid Media Specialist (Performance Marketing)
Builds
Paid social campaigns and creative testing on Meta, Pinterest, and TikTok
Domain
Ecommerce / Fashion Retail
Required skills
Meta Ads Manager, Pinterest Ads Manager, TikTok Ads Manager, campaign optimization, creative testing, data analysis, ROAS/CAC/CPA/CTR/CPM monitoring, agency management, creative brief writing
Preferred skills
Google Ads, GA4, Shopify, TikTok Shop, Canva, Capcut
Technologies
Meta Ads Manager, Pinterest, TikTok Ads Manager, GA4, Shopify, Canva, Capcut
Responsibilities
Own day-to-day paid social performance across Meta, Pinterest and TikTok; Analyse and optimise campaigns across audiences, budgets, creative and markets; Oversee the performance of Pixel and Catalogue activity through platform systems; Manage Pinterest campaigns end-to-end; Work closely with our media agency to drive strategy, performance and ongoing optimisation; Monitor key metrics including ROAS, CAC/CPA, CTR, CPM and conversion; Lead paid social creative testing, identifying winning concepts, hooks, formats and products; Turn performance insights into clear creative briefs for our Creative and Social teams; Identify opportunities to scale performance and improve marketing efficiency; Stay ahead of platform updates, competitor activity and emerging paid social trends.
Seniority
Mid-Senior (4+ years experience)