Vice President, Marketing
Core
Strategic executive responsible for building and executing integrated marketing and go-to-market strategies to drive pipeline and revenue growth for a B2B SaaS company in the GovTech sector.
Role type
Vice President, Marketing (Senior Leadership Team)
Builds
Scalable go-to-market practices, demand generation programs, and a high-performing Marketing and Business Development organization.
Domain
GovTech SaaS / Public-sector technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing leadership, go-to-market strategy, demand generation, team leadership, market positioning, data-driven decision-making, executive communication, budget management, stakeholder management
Preferred skills
Private-equity-backed environment experience, Business Development leadership, GovTech/municipal market knowledge
Technologies
CRM, digital marketing tools, analytics platforms, attribution models
Responsibilities
Develop and execute integrated marketing and go-to-market strategies aligned with corporate growth objectives; Lead the Marketing and Business Development organizations including structure, talent development, and performance management; Own pipeline generation and demand-generation strategy across lead acquisition, campaigns, events, and content; Partner with Sales to strengthen lead-generation and conversion processes; Use market intelligence and analytics to optimize marketing investment and demonstrate contribution to revenue; Serve as a strategic member of the Senior Leadership Team contributing to corporate planning and executive decision-making; Support the CRO and CEO with board-level reporting and business performance updates.
Seniority
Executive (VP level, Senior Leadership Team)