Sr Manager, Sales & Marketing Business Applications
Core
Strategic technology leader owning Sinch's portfolio of Sales and Marketing business applications, focusing on commercial management, product strategy, adoption, and evolution of the technology ecosystem supporting the global go-to-market organization.
Role type
Senior Manager, Sales & Marketing Business Applications
Builds
Third-party applications extending Salesforce (Gong, Outreach, Qualified, 6sense, ZoomInfo, Cognism, Clay, Gainsight) and the broader GTM technology landscape.
Domain
Sales & Marketing Technology (MarTech), SaaS Vendor Management, Salesforce Ecosystem
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Enterprise Sales & Marketing technology portfolio management, Strategic SaaS vendor management, Product roadmap development, ROI and licensing strategy evaluation, Salesforce administration and governance, Stakeholder management, Distributed team leadership, MarTech landscape knowledge (Marketing Cloud, Data Cloud), AI capabilities assessment
Preferred skills
Experience with sales engagement, conversational marketing, revenue intelligence, ABM, data enrichment, technology rationalisation, emerging technology identification
Technologies
Salesforce, Gong, Outreach, Qualified, 6sense, ZoomInfo, Cognism, Clay, Gainsight, Marketing Cloud, Data Cloud
Responsibilities
Own strategy and lifecycle management of the Sales and Marketing application portfolio, Act as primary commercial owner for strategic SaaS vendors, Develop and maintain product roadmaps, Partner with stakeholders to increase adoption and improve user experience, Define success metrics and measure business outcomes, Identify capability gaps and build business cases for new solutions, Collaborate with Product, Sales, Marketing, and Customer Success leaders, Work with architecture and engineering teams for integration, Lead vendor governance and executive reporting, Monitor market trends and AI capabilities
Seniority
Senior Manager, strategic ownership & cross-functional leadership
