Vice President, Growth Marketing
Core
Lead the full-funnel growth strategy to scale customer acquisition, activation, retention, and lifetime value across digital and offline channels for a chef-to-consumer marketplace.
Role type
Vice President, Growth Marketing (Executive IC)
Builds
Scalable growth systems, paid/organic campaigns, and product-led growth loops for a meal delivery platform.
Domain
Food technology / Direct-to-Consumer (DTC) Marketplace
Deliverable
Product features (growth loops) | production ML models (analytics/attribution) | dashboards & analysis
Required skills
Full-funnel growth strategy, team leadership, performance marketing, data analytics, experimentation frameworks, product partnership, budget management, forecasting
Preferred skills
MBA or advanced degree, experience with emerging platforms (AI, creator economy), thought leadership
Technologies
Meta, Google, TikTok, DSPs, CRM, CRO tools
Responsibilities
Own the full-funnel growth vision and roadmap; Build and mentor a high-performing growth team; Oversee performance across paid, owned, earned, and emerging channels; Foster a culture of testing, measurement, and optimization; Partner with Product and Tech to execute growth loops; Collaborate with Brand on storytelling and creative; Own growth forecasting and budget allocation.
Seniority
Executive (VP), strategic leadership & mentorship
