Vice President, Growth Marketing
Core
Lead full-funnel growth strategy (acquisition, activation, retention, LTV) across digital and offline channels for a chef-to-consumer marketplace.
Role type
VP Growth Marketing (strategic leader)
Builds
Scalable growth systems and customer acquisition/retention programs
Domain
Food delivery / DTC marketplace
Required skills
Full-funnel growth strategy, paid media management, team leadership, marketing analytics, experimentation frameworks, product-led growth, budget management
Preferred skills
MBA, advanced degree
Technologies
Meta, Google, TikTok, DSPs, CRM, CRO tools
Responsibilities
Own full-funnel growth vision and roadmap; Build and mentor high-performing marketing teams; Oversee performance across paid social, search, and emerging channels; Foster culture of testing, measurement, and optimization; Partner with Product/Tech on growth loops and cross-sell initiatives; Collaborate with Brand/Creative on storytelling; Own growth forecasting and budget allocation
Seniority
VP, executive leadership