Digital Marketing Manager
Core
Own execution and optimization of integrated multi-channel marketing campaigns to drive customer acquisition, engagement, and retention for SMBs and agencies.
Role type
Senior Digital Marketing Manager
Builds
Multi-channel marketing campaigns, performance dashboards, and organic search visibility
Domain
SaaS / Digital Marketing
Deliverable
product features
Required skills
Multi-channel campaign execution, performance marketing analytics, SEO strategy, lifecycle marketing, marketing automation, CRM management, cross-functional collaboration, data-driven optimization
Preferred skills
SaaS/technology environment experience, AI marketing capabilities
Technologies
Google Analytics/GA4, marketing automation tools, CRM systems, project management platforms
Responsibilities
Own execution plan and optimization of integrated multi-channel marketing campaigns; Analyze campaign results to identify performance improvement opportunities; Execute SEO initiatives including keyword research and on-page optimization; Support lifecycle marketing initiatives to improve customer engagement and retention; Partner with Data and Analytics teams to develop reporting and performance dashboards; Lead coordination of cross-functional activities to ensure campaigns are delivered on time
Seniority
Senior, hands-on IC