[UPLIVE Company] User Acquisition (UA Marketing Game) - Junior/Middle
Core
Launch and scale new music games profitably through organic and non-organic channels globally.
Role type
Junior/Middle User Acquisition (UA) Marketing Specialist
Builds
User acquisition campaigns for new mobile music games
Domain
Mobile Gaming / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing campaign management, Ad network optimization, Data analysis (installs, CPI, CTR, ROI), A/B testing, Mobile marketing attribution tools, Strategic planning
Preferred skills
In-app marketing experience, Gaming industry experience, Music product knowledge, Trend identification
Technologies
Google Ads, Facebook Ads, Applovin, Mintegral, Appsflyer, Adjust
Responsibilities
Manage and run multiple user acquisition campaigns across platforms, Analyze market and competitor performance to define UA strategy, Work with creative teams to improve product marketability, Optimize campaigns with global vendors and ad networks, Test new ad networks to expand user inventories
Seniority
Junior/Middle, hands-on IC
