Field Marketing Manager, EMEA
Core
Build and execute on-the-ground field marketing programs across the UK and Europe to generate qualified pipeline for an AI employee platform.
Role type
Field Marketing Manager (B2B SaaS)
Builds
Regional event calendars, booth operations, and lead generation programs for the UK and Europe
Domain
B2B SaaS / Agentic AI / Enterprise Technology
Deliverable
product features
Required skills
Field marketing strategy, event operations logistics, cross-border vendor management, sales pipeline alignment, project management, marketing automation (HubSpot), GDPR compliance, AI tool proficiency
Preferred skills
Experience in DACH/Benelux/Nordics markets, startup environment adaptability, data-driven ROI analysis
Technologies
HubSpot, Claude, ChatGPT
Responsibilities
Plan and execute end-to-end logistics for industry conferences, tradeshows, and executive events; manage on-site operations including booth design, staffing, and catering; align event programming with BDR and Sales target accounts; track and report on event performance metrics like leads generated and cost per lead; coordinate cross-functional demos and collateral with Product Marketing and Design.
Seniority
Mid-Senior, hands-on IC
