Senior Manager of Demand Generation
Core
Lead planning and execution of integrated B2B demand generation campaigns to scale top-of-funnel pipeline and revenue engine for an AI-powered spend-to-pay software company.
Role type
Senior Manager, Demand Generation (B2B SaaS)
Builds
Full-funnel demand generation programs, ABM campaigns, and GTM initiatives for enterprise clients
Domain
B2B SaaS / Enterprise Finance / AI Software
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B demand generation strategy, multi-channel campaign execution, ABM (1:many/1:few), cross-functional collaboration with Sales/SDRs, data analysis, project management, marketing tool proficiency
Preferred skills
AI fluency (research, copy drafting, automation, analysis), experience building AI into marketing workflows
Technologies
HubSpot, Salesforce, GA4, 6sense, Marketo, Unify
Responsibilities
Plan and execute full-funnel campaigns across paid media, ABM, email, content syndication, and webinars; Build targeted programs for high-priority industries using ABM approaches; Collaborate with Sales and SDRs to align messaging and lead follow-up; Test and optimize digital tactics and landing pages; Monitor campaign performance and leverage insights to optimize across channels; Champion AI-assisted workflows for the team
Seniority
Senior Manager, hands-on IC with strategic oversight